Influence and Relationship between Branded Content and the Social Media Consumer Interactions of the Luxury Fashion Brand Manolo Blahnik.
Bárbara Castillo-AbdulMónica Bonilla-del-RíoEstela Núñez-BarriopedroPublished in: Publ. (2021)
Keyphrases
- social media
- user generated content
- user generated
- social media data
- online forums
- social networks
- information diffusion
- social media platforms
- emerging topics
- web content
- social web
- social behavior
- social context
- social activities
- big data
- online consumer
- online social
- social media streams
- social networking sites
- online social media
- consumer behavior
- twitter users
- online social networks
- user participation
- online communities
- textual content
- multimedia content
- social networking
- user activity
- media content
- multimedia data
- factors influencing
- semantic information
- sharing websites
- electronic commerce
- multimedia