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Personality and Demographic Characteristics Influence on Consumers' Social Commerce Preference.
Chuleeporn Changchit
Robert Cutshall
Anh Pham
Published in:
J. Comput. Inf. Syst. (2022)
Keyphrases
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personality traits
demographic characteristics
social commerce
south african
business models
learning styles
pregnant women
user preferences
social web
factors that influence
e learning
cloud computing
social influence
factors influencing
interaction effects