Virtual Reality in Marketing: Technological and Psychological immersion.
Anna Carolina Muller QueirozAlexandre Moreira NascimentoThomas Brashear AlejandroRomero ToriVinícius Veloso de MeloFernando de Souza MeirellesMaria Isabel da Silva LemePublished in: AMCIS (2018)
Keyphrases
- virtual reality
- virtual environment
- virtual world
- augmented reality
- three dimensional
- website
- computer graphics
- data mining
- computer animation
- photorealistic
- customer relationship management
- decision making
- virtual museum
- interactive virtual
- multi sensory
- real time
- visual data mining
- collaborative virtual environments
- virtual reality technology
- dynamic environments
- metadata
- virtual laboratory
- force feedback
- machine learning
- haptic device
- computer generated forces