Let's Get Married: Adoption Of Interactive Product Information For Bundle Purchases By Tangible User Interfaces.
Wolfgang MaassTobias KowatschPublished in: MCIS (2009)
Keyphrases
- product information
- product configuration
- mass customization
- e government
- user friendly
- tangible user interfaces
- semantically enriched
- business models
- database
- computer graphics
- virtual organization
- data sources
- information technology
- real world
- virtual reality
- user interaction
- digital libraries
- case study
- information systems