Modeling of fuzzy-based voice of customer for business decision analytics.
Celestine C. AguwaMohammad Hessam OlyaLeslie MonplaisirPublished in: Knowl. Based Syst. (2017)
Keyphrases
- decision making
- business intelligence
- electronic commerce
- data mining
- customer behavior
- customer relationship management
- business decisions
- big data
- customer service
- fuzzy logic
- fuzzy sets
- business process
- information systems
- fuzzy rules
- business models
- membership functions
- business processes
- fuzzy numbers
- neural network
- social media
- process oriented
- predictive modeling
- case study
- return on investment
- customer data
- fuzzy decision
- business transactions
- marketing campaigns
- predictive analytics
- business users
- fuzzy neural network
- fuzzy controller
- fuzzy clustering
- data quality
- decision rules
- data management