Building Technology Trust in a Rural Agricultural e-Marketplace: A User Requirements Perspective.
Naomi IsabiryeStephen V. FlowerdayAmit NanavatiRossouw von SolmsPublished in: Electron. J. Inf. Syst. Dev. Ctries. (2015)
Keyphrases
- user requirements
- end users
- rapid development
- cost effective
- media technology
- data processing
- digital divide
- information and communication technologies
- information society
- case study
- rural areas
- developing countries
- trust model
- paradigm shift
- precision agriculture
- social networks
- computer systems
- viewpoint
- expert systems
- website