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Lucky Reply Effect: How a Company's Online Replies to Consumers' Online Comments Affect Consumers' Predictions of Randomly Determined Associated Rewards.

Ming ChenYidan HuangShih-Heng YuChia-Huei Wu
Published in: J. Organ. End User Comput. (2020)
Keyphrases
  • online learning
  • online reviews
  • online markets
  • real time
  • marketing campaigns
  • consumer trust
  • online consumer
  • genetic algorithm
  • decision making
  • web pages
  • information technology
  • online resources