Technology acceptance model (TAM) and social media usage: an empirical study on Facebook.
Rupak RauniarGreg RawskiJei YangBen JohnsonPublished in: J. Enterp. Inf. Manag. (2013)
Keyphrases
- social media
- technology acceptance model
- empirically tested
- perceived usefulness
- theoretical framework
- user acceptance
- social media platforms
- social networks
- social networking
- structural equation modeling
- factors that affect
- continuance intention
- factors affecting
- online social networks
- attitudes toward
- social interaction
- technology adoption
- social networking sites
- information systems
- structural model
- user generated content
- computer self efficacy
- survey data
- online communities
- learning experience