Investigating of In-app Advertising Features' Impact on Effective Clicks for Different Advertising Formats.

Xiaoyu Li Xia Zhao Lakshmi S. Iyer

Published in: AMCIS (2018)

Keyphrases

sponsored search
web search
online advertising
low level
key features
data sets
search engine
feature extraction
feature vectors
co occurrence
feature set
user experience
mobile advertising
extracted features
benchmark datasets
classification accuracy
mobile devices
feature space
learning algorithm