Impact of different platform promotions on online sales and conversion rate: The role of business model and product line length.
Tingting TongXun XuNina YanJianjun XuPublished in: Decis. Support Syst. (2022)
Keyphrases
- business models
- product line
- software product line
- life cycle
- group buying
- software development
- electronic commerce
- cloud computing
- conceptual framework
- software engineering
- case study
- software architecture
- mobile payment
- social commerce
- data mining
- product information
- electronic markets
- product lines
- resource based view