Ad-Blockers, Advertisers, and Internet: The Economic Implications of Ad-Blocker Platforms.
Abhishek RayHossein GhasemkhaniKarthik N. KannanPublished in: ICIS (2017)
Keyphrases
- advertising campaigns
- online advertising
- display advertising
- search advertising
- sponsored search
- behavioral targeting
- contextual advertising
- click prediction
- banner ads
- search engine
- click through rate
- internet advertising
- user behavior
- sponsored search advertising
- web search
- internet technology
- internet users
- peer to peer
- data sets