B2B green marketing and innovation theory for competitive advantage.
Valerie L. VaccaroPublished in: J. Syst. Inf. Technol. (2009)
Keyphrases
- competitive advantage
- customer relationship management
- knowledge management
- market competition
- intellectual capital
- technological innovation
- financial services
- market share
- marketing strategies
- competitive environment
- business processes
- business information
- human capital
- resource based view
- absorptive capacity
- service quality
- business analytics
- case study
- decision making
- artificial intelligence
- data mining
- real time
- electronic commerce
- database systems
- consumer behavior