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What and how driving consumer engagement and purchase intention in officer live streaming? A two-factor theory perspective.

Yun HeWenjie LiJiaolong Xue
Published in: Electron. Commer. Res. Appl. (2022)
Keyphrases
  • live streaming
  • online shopping
  • purchase intention
  • online stores
  • electronic commerce
  • product quality
  • peer to peer
  • virtual communities