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Case Study of a Clinical Marketing Strategy within a Global Diagnostic Imaging Company.
Leonardo Forzoni
Claudio Buffagni
Fabio Nonino
Alessandro Pompei
Published in:
ICETM (2018)
Keyphrases
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diagnostic imaging
case study
marketing strategies
knowledge extraction
customer relationship management
direct marketing
open source
software development
real world
data mining
machine learning
database marketing
decision making
life cycle
data mining applications
customer satisfaction