Ephemeral UUID for Protecting User Privacy in Mobile Advertisements.

Keisuke Takemori Toshiki Matsui Hideaki Kawabata Ayumu Kubota

Published in: DEXA (2) (2014)

Keyphrases

user privacy
privacy preservation
privacy preserving
identity management
mobile phone
mobile devices
mobile users
malicious users
access control
location based services
private information
context aware
mobile applications
sensitive information
data mining
data integration