Exploring the Influence of Digital Marketing Strategies on Enhancing Customer Satisfaction in Contemporary Business Environments.
Jassim Ahmad Al-GasawnehMalek AlsoudZead M. AlhawamdehTomader Jamil Bani-AtaMahmoud AlghizzawiMohammad Khalaf DaoudPublished in: ICCR (2024)
Keyphrases
- marketing strategies
- customer satisfaction
- direct marketing
- online marketing
- consumer behavior
- customer data
- customer retention
- service quality
- customer loyalty
- customer service
- customer support
- customer base
- marketing campaigns
- customer relationship management
- online shopping
- search engine marketing
- electronic commerce
- user satisfaction
- website design
- real world
- data mining
- support systems
- business processes
- information systems
- google adwords
- data mining methods
- business intelligence
- service providers
- knowledge management
- association rules
- information retrieval