Development of a Measurement Instrument for Website Design Utilizing Analytic Hierarchy Process (AHP) Multi-Attribute Decision Modeling.
Ron CheekMartha L. SaleColleen SchwarzPublished in: Int. J. E Bus. Res. (2015)
Keyphrases
- analytic hierarchy process
- multi attribute
- multi criteria
- logistics industry
- multiple criteria
- decision makers
- group decision making
- ahp method
- multi criteria decision making
- utility function
- decision analysis
- fuzzy analytic hierarchy process
- analytical hierarchy process
- decision making
- website design
- evaluation model
- evaluation method
- judgment matrix
- decision problems
- case study
- website
- influence diagrams
- preference relations
- decision support system
- neural network
- decision theory
- support systems
- objective function