Hotel IT Innovation: Creating Customer Value through a Customer Information System.
Valeria MinghettiPaolo Di Lucia ColettiPublished in: ENTER (2002)
Keyphrases
- data mining applications
- customer relationship management
- information systems
- knowledge management
- marketing strategies
- customer data
- case study
- information technology
- business innovation
- health care
- information security
- customer knowledge
- technology transfer
- user satisfaction
- technological change
- distributed information systems
- customer satisfaction
- databases
- decision making
- search engine