The effect of prior knowledge and decision-making style on the online purchase decision-making process: A typology of consumer shopping behaviour.
Sahar KarimiK. Nadia PapamichailChristopher P. HollandPublished in: Decis. Support Syst. (2015)
Keyphrases
- decision making
- decision process
- prior knowledge
- decision makers
- decision support system
- decision support
- online stores
- fuzzy logic
- online shopping
- internet shopping
- construction process
- human decision making
- decision aid
- online retailers
- business intelligence
- information processing
- online learning
- process model
- data mining
- multi criteria
- point of sale
- shopping behavior