Language in E-Business: Gender-Based Perspectives of Male and Female Beauty Products' Advertisement on Instagram: The Linguistic Features and Copywriting Differences in Marketing.
Valentina WijayaClara Herlina KarjoPublished in: ICEEG (2023)
Keyphrases
- male and female
- linguistic features
- linguistic knowledge
- statistically significant
- gender differences
- age groups
- college students
- named entities
- natural language
- semantic features
- structural features
- text classification
- computer literacy
- feature set
- natural language processing
- news stories
- part of speech
- data mining
- dialogue system
- sentence level
- attitudes toward
- word sense disambiguation
- united states
- learning strategies
- learning styles
- visual features
- learning environment