Reducing the Service Deficit in M-Commerce: How Service-Technology Fit Can Support Digital Sales of Complex Products.
Jörg HeinzeChristian MattPublished in: Int. J. Electron. Commer. (2018)
Keyphrases
- life cycle
- customer support
- customer service
- end users
- service composition
- mobile services
- web services
- computing environments
- service discovery
- case study
- service platform
- value added services
- service management
- high tech
- service providers
- digital media
- digital technologies
- product information
- seamless integration
- service quality
- service oriented