The Impact of Feature Selection: a Data-Mining Application in Direct Marketing.
Ding-Wen TanWilliam YeohYee Ling BooSoung-Yue LiewPublished in: Intell. Syst. Account. Finance Manag. (2013)
Keyphrases
- data mining applications
- direct marketing
- feature selection
- database marketing
- data mining
- data mining methods
- data mining techniques
- data warehousing
- data mining systems
- knowledge discovery
- legal issues
- data analysis
- data mining algorithms
- feature extraction
- machine learning
- data sets
- knowledge management
- query processing
- data streams
- customer relationship management
- information retrieval