Natural language generation for sponsored-search advertisements.
Kevin BartzCory BarrAdil AijazPublished in: EC (2008)
Keyphrases
- sponsored search
- natural language generation
- search engine
- online advertising
- natural language
- dialogue system
- natural language processing
- click prediction
- dialog systems
- text generation
- click through rate
- machine translation
- user experience
- sponsored search auctions
- click models
- web search engines
- web search
- search queries
- artificial intelligence
- domain specific