Understanding electronic word of behavior: conceptualization of the observable digital traces of consumers' behaviors.
Katrine KunstRavi VatrapuPublished in: Electron. Mark. (2019)
Keyphrases
- human behavior
- emergent behavior
- behavior patterns
- malicious behavior
- behavior analysis
- social behavior
- co occurrence
- behavioral models
- dynamic behavior
- technical systems
- n gram
- word recognition
- temporal behavior
- behavioral model
- dynamic behaviors
- complex systems
- social insects
- market participants
- digital curves
- digital media
- behavioral data
- decision making
- university libraries