Behavioural and technical factors of influence on purchase behaviour of mobile consumers.
Lukasz LysikRobert KuteraPiotr MachuraPublished in: MindTrek (2014)
Keyphrases
- factors influencing
- internet shopping
- factors that influence
- main factors
- online shopping
- behavioural patterns
- prior studies
- product information
- grocery shopping
- mobile devices
- factors affecting
- shopping behavior
- marketing strategies
- influence factors
- mobile phone
- mobile computing
- influencing factors
- mobile learning
- consumer behavior
- purchasing behavior
- mobile technologies
- factors that affect
- mobile environments
- customer satisfaction
- purchase intention
- smart phones
- purchase decision