Einflussfaktoren auf das Empfehlungsverhalten im Mobile Viral Marketing: Ein Grounded-Theory-Ansatz.
Wolfgang PalkaKey PousttchiBernd VollmayrDietmar G. WiedemannPublished in: MMS (2008)
Keyphrases
- grounded theory
- viral marketing
- social networks
- influence maximization
- online social networks
- lessons learned
- information diffusion
- data mining and knowledge discovery
- mobile devices
- mobile phone
- social media
- factors influencing
- mobile applications
- young children
- mobile learning
- data mining
- computer mediated communication
- real world
- diffusion model