Online Financial Trading among Young Adults: Integrating the Theory of Planned Behavior, Technology Acceptance Model, and Theory of Flow.
Saeed Pahlevan SharifNavaz NaghaviPublished in: Int. J. Hum. Comput. Interact. (2021)
Keyphrases
- technology acceptance model
- theory of planned behavior
- theoretical framework
- empirically tested
- perceived usefulness
- attitudes toward
- structural equation modeling
- factors affecting
- structural model
- online shopping
- user acceptance
- privacy concerns
- computer self efficacy
- user satisfaction
- social media
- survey data
- technology adoption
- electronic commerce
- online learning