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Does Anybody Read SMS-Advertising?: A Qualitative and Quantitative Study of Mobile Users' Attitudes and Perceived Ad-Clutter.
Claire Gauzente
Published in:
Int. J. Technol. Hum. Interact. (2010)
Keyphrases
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qualitative and quantitative
mobile users
quantitative and qualitative
mobile phone
temporal reasoning
qualitative information
mobile devices
databases
mobile computing
database
web services
context aware
attitudes toward
mobile environments
mobile services
wireless networking