Analysing user trust in electronic banking using data mining methods.
Francisco J. Liébana-CabanillasRafael NoguerasLuis Javier HerreraAlberto GuillénPublished in: Expert Syst. Appl. (2013)
Keyphrases
- data mining methods
- data mining
- decision trees
- data mining techniques
- data mining algorithms
- user experience
- machine learning approaches
- end users
- user interface
- collaborative filtering
- databases
- data mining applications
- customer segmentation
- recommender systems
- similarity measure
- data mining tools
- decision tree induction
- predictive modeling
- data mining systems
- medical databases
- social awareness