Economics of first-contact email advertising.

Ram D. Gopal Arvind K. Tripathi Zhiping D. Walter

Published in: Decis. Support Syst. (2006)

Keyphrases

email
mobile advertising
email messages
computational intelligence
enron email
game theory
spam filtering
online advertising
anti spam
instant messaging
electronic mail
text mining
email communication
spam detection
consumer behavior
communication medium
force feedback
email classification