Contract Auctions for Sponsored Search.
Sharad GoelSébastien LahaieSergei VassilvitskiiPublished in: WINE (2009)
Keyphrases
- sponsored search
- sponsored search auctions
- budget constraints
- click prediction
- search engine
- online advertising
- contextual advertising
- computational advertising
- user experience
- click through rate
- click models
- resource allocation
- incentive compatibility
- online auctions
- auction mechanisms
- bidding strategies
- multi attribute
- web search
- group buying
- search behavior
- supply chain
- display advertising
- evolutionary algorithm
- search algorithm
- search advertising
- test bed