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'Snap happy' brands: Increasing publicity effectiveness through a snapshot aesthetic when marketing a brand on Instagram.

Jonas CollianderBen L. Marder
Published in: Comput. Hum. Behav. (2018)
Keyphrases
  • data mining
  • brand image
  • years ago
  • decision making
  • long term
  • data sets
  • website
  • decision trees
  • information systems