Cluster analysis-based big data mining method of e-commerce consumer behaviour.
Lei XuePublished in: Int. J. Web Based Communities (2023)
Keyphrases
- cluster analysis
- data mining methods
- data mining techniques
- data mining
- electronic commerce
- categorical data
- data clustering
- data mining algorithms
- decision trees
- clustering method
- factor analysis
- association rules
- clustering algorithm
- association rule mining
- cluster validity
- customer segmentation
- data analysis
- unsupervised learning
- big data
- k means
- clustering analysis
- knowledge discovery
- fuzzy c means
- dimension reduction
- fuzzy clustering
- hierarchical latent class models
- machine learning
- nearest neighbor
- object recognition