Integrating the mechanism of three-part tariff pricing to the provision of intra-site search engine advertising services.
Pei LiZhangxi LinYang YuPublished in: Int. J. Prod. Res. (2018)
Keyphrases
- search engine
- sponsored search auctions
- service provision
- mechanism design
- website
- service delivery
- web services
- web search
- service oriented
- service composition
- information services
- sponsored search
- web search engines
- service providers
- online marketing
- information discovery
- ubiquitous computing
- service discovery
- keywords
- online services
- customer service
- context aware
- service quality
- query logs
- user queries
- end users
- online advertising
- mobile services
- search engine optimization
- search queries
- dynamic reconfiguration
- retrieval systems
- information goods