Mining changes in customer behavior in retail marketing.
Mu-Chen ChenAi-Lun ChiuHsu-Hwa ChangPublished in: Expert Syst. Appl. (2005)
Keyphrases
- customer behavior
- transactional data
- web logs
- customer segmentation
- behavior patterns
- customer data
- historical data
- customer service
- customer base
- data streams
- database marketing
- log files
- web mining
- website
- data mining
- association rule mining
- text mining
- knowledge discovery
- pattern discovery
- web documents
- data mining techniques
- credit card
- data mining technology
- domain knowledge
- information systems