Data acquisition and cost-effective predictive modeling: targeting offers for electronic commerce.
Foster J. ProvostPrem MelvilleMaytal Saar-TsechanskyPublished in: ICEC (2007)
Keyphrases
- electronic commerce
- cost effective
- data acquisition
- predictive modeling
- low cost
- data analysis
- statistical modeling
- data mining methods
- cost effectiveness
- high speed
- data collection
- real time
- machine learning
- knowledge discovery
- monitoring system
- data mining
- data processing
- text mining
- business intelligence
- data mining techniques
- big data
- supervisory control
- databases
- information and communication technologies
- database systems
- agent mediated