Inductive Development of Customer e-Loyalty Theory with Bayesian Networks.
Waldemar JaronskiKoen VanhoofJosée BloemerPublished in: CORES (2005)
Keyphrases
- bayesian networks
- customer satisfaction
- case study
- potential customers
- probabilistic model
- customer relationship management
- machine learning
- graphical models
- conditional probabilities
- topics covered include
- inductive reasoning
- theoretical framework
- structure learning
- data mining
- development process
- design theory
- cognitive development
- electronic commerce
- software engineering
- theoretical developments