Marketing's influence and cross-functional interaction in e-commerce.
Jyh-Jeng WuPublished in: Int. J. Serv. Technol. Manag. (2004)
Keyphrases
- consumer behavior
- data mining technology
- customer relationship management
- user interaction
- electronic commerce
- viral marketing
- data mining
- factors influencing
- long term
- human computer interaction
- cross selling
- artificial intelligence
- international business
- influential factors
- human interaction
- user interface
- website