Audiovisual Content Consumer Behavior Regarding Advertising on Online Streaming Platforms.

Diego Yáñez Cristóbal Fernández Robin Fabián Vásquez

Published in: HCI (15) (2023)

Keyphrases

consumer behavior
online consumer
multimedia content
online shopping
marketing strategies
real time
online advertising
metadata
purchasing behavior
multimedia
internet advertising
web content
perceived usefulness
contextual advertising
learning systems
digital content