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Audiovisual Content Consumer Behavior Regarding Advertising on Online Streaming Platforms.
Diego Yáñez
Cristóbal Fernández Robin
Fabián Vásquez
Published in:
HCI (15) (2023)
Keyphrases
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consumer behavior
online consumer
multimedia content
online shopping
marketing strategies
real time
online advertising
metadata
purchasing behavior
multimedia
internet advertising
web content
perceived usefulness
contextual advertising
learning systems
digital content