Keep the conversations going: engagement-based customer segmentation on online social service platforms.
Nripesh TrivediDaniel Adomako AsamoahDerek DoranPublished in: Inf. Syst. Frontiers (2018)
Keyphrases
- online social
- customer segmentation
- data mining methods
- social networks
- data mining
- web services
- social media
- social influence
- service providers
- online social networks
- end users
- online communities
- service quality
- clustering analysis
- customer data
- customer satisfaction
- customer relationship management
- instant messaging
- customer behavior
- decision trees
- content analysis
- user interaction