The role of brand perception in the information search and processing behaviour of mutual fund investors.
Alagirisamy Kamatchi Subbiah SukumaranPublished in: Int. J. Bus. Inf. Syst. (2021)
Keyphrases
- desired information
- information seeking
- information access
- prior knowledge
- digital libraries
- information processing
- information sharing
- spatial information
- semantic information
- information sources
- decision making
- information retrieval systems
- real time
- domain knowledge
- search space
- search algorithm
- search methods
- search queries
- search engine
- information overload
- retrieval process
- information space
- information retrieval