Measuring Customer Similarity and Identifying Cross-Selling Products by Community Detection.
Lili ZhangJennifer L. PriestleyJoseph DeMaioXuelei Sherry NiXiaoguang TianPublished in: Big Data (2021)
Keyphrases
- community detection
- cross selling
- call center
- complex networks
- social networks
- community structure
- customer segmentation
- network analysis
- similarity measure
- commercial data mining
- link prediction
- label propagation
- customer service
- community detection algorithms
- electronic commerce
- customer behavior
- community formation
- data mining
- customer satisfaction
- service level
- customer relationship management
- real world networks
- community discovery
- overlapping communities
- networked data