A decision-making framework for precision marketing.

Zhen You Yain-Whar Si Defu Zhang Xiangxiang Zeng Stephen C. H. Leung Tao Li

Published in: Expert Syst. Appl. (2015)

Keyphrases

decision making
main contribution
real world
data mining
average precision
high precision
database systems
lightweight
decision support
image sequences
decision model
supply chain
social media
data sets
case study
genetic algorithm
neural network