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Facebook advertising's influence on intention-to-purchase and purchase amongst Millennials.
Rodney Graeme Duffett
Published in:
Internet Res. (2015)
Keyphrases
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social networks
electronic commerce
decision process
marketing strategies
internet shopping
purchase behavior
social media
assisted learning
data sets
consumer behavior
email
web pages
product information
social influence
data collection
social media platforms
neural network