How demanding is social media: Understanding social media diets as a function of perceived costs and benefits - A rational actor perspective.
Nicholas David BowmanDavid Keith WestermanChristopher James ClausPublished in: Comput. Hum. Behav. (2012)
Keyphrases
- social media
- social networks
- user generated content
- social media data
- user participation
- viewpoint
- big data
- neural network
- cost reduction
- information systems
- social networking
- cost savings
- multiple perspectives
- real time
- piecewise linear
- information diffusion
- public opinion
- online social networks
- social media sites
- social media platforms