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What's in a "Name"? Impact of Use of Customer Information in E-Mail Advertisements.

Sunil WattalRahul TelangTridas MukhopadhyayPeter Boatwright
Published in: Inf. Syst. Res. (2012)
Keyphrases
  • email
  • domain knowledge
  • information processing
  • information overload
  • database
  • data sets
  • keywords
  • spatial information
  • raw data