Exploring the Factors Influencing the Usage Intention of Facebook Fan Page - A Preliminary Study.
Shu-ming WangPublished in: AMCIS (2013)
Keyphrases
- factors influencing
- website
- technology acceptance
- factors affecting
- social networks
- social media
- grounded theory
- web pages
- social networking
- online social networks
- usage patterns
- keywords
- assisted learning
- link structure
- social networking sites
- usage data
- user acceptance
- social relationships
- technology adoption
- virtual memory
- buffer size
- social network sites