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Behavioural Targeting in online advertising using web surf history analysis and contextual segmentation.

Jason K. DeaneLoren Paul ReesTerry R. Rakes
Published in: Int. J. Electron. Bus. (2011)
Keyphrases
  • online advertising
  • website
  • image segmentation
  • image analysis
  • level set
  • advertising campaigns
  • multiscale
  • behavioral targeting