Marketing Awareness by Social Network: A Case Study of HeatTech Products.
Takumi YoshinoArisa TakuraYukari ShirotaPublished in: iCAST (2018)
Keyphrases
- viral marketing
- social networks
- social media
- consumer behavior
- online social networks
- information diffusion
- potential customers
- marketing campaigns
- social networking
- high tech
- case study
- customer support
- network structure
- test bed
- marketing strategies
- website
- social network analysis and mining
- social influence
- social network analysis
- long term
- social web
- data mining technology
- link prediction
- complex networks
- social interaction
- customer base
- data mining