Understanding the influence and service type of trusted third party on consumers' online trust: evidence from Australian B2C marketplace.
Cong CaoJun YanMengxiang LiPublished in: ICEC (2016)
Keyphrases
- trusted third party
- service quality
- internet shopping
- purchase intention
- security services
- online stores
- consumer trust
- online shopping
- online marketplaces
- service offerings
- electronic commerce
- online retailers
- third party
- website
- service providers
- credit card
- privacy protection
- key management
- security mechanisms
- digital signature
- security protocols
- personal information
- online markets
- government services
- perceived risk
- authentication protocol
- resource constrained
- quality of service
- digital libraries